Breville / Sage Increasing Ad Performance
718 unique ads performed 2x better than performance benchmarks.
The Challenge
We worked with Breville / Sage to improve ad performance, using in-flight creative optimisation.
The Strategy
We began by analysing social conversations and observed search behaviour about juicing and blending.
We then produced 718 unique ads based on consumer signals, which ran to six audiences in four different markets. All ads were optimised in-flight using first party data collected from Facebook and Instagram.
The Result
The Automated Creative campaign performed 2x better than performance benchmarks.
"Automated Creative have helped us crack dynamic creative across multiple formats and markets in APAC, making it easy to perform."
Dan Murace, Global Digital Communications Manager, Breville Group
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